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LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

In short, it’s to business what Facebook is socialising.

LinkedIn gives you the keys to controlling your online identity. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.

For people who change jobs and locations regularly, LinkedIn helps keep your colleagues and friends up to date.  Your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate.

LinkedIn Answers and Groups let you locate and interact with experts through trusted introductions which could help solve an issue. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.

If you’re looking for a career opportunity, on the hunt for new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. Use LinkedIn’s company research tools and jobs board to uncover new opportunities.

Why Should You Join LinkedIn?

1) Find & Be Found – LinkedIn allows you to easily find the ones you can’t find on other social networking sites, and vice versa.

2) Join one of the over 300,000 LinkedIn Groups. Each group has its own Discussions Board, News Board, and Jobs postings.  Furthermore, the LinkedIn Answers boards has more than 2,000,000 answers to a variety of questions for you to peruse.  The subject matter in both Groups and Answers covers a wide enough of topics that there is value for everyone to be participating.

3) Career Management – LinkedIN provides a network of insurance for your future career growth. Even if you are happy in your job, it can’t hurt to have a minimal profile on LinkedIn and receive contacts from recruiters in your industry or specialty who may be able to help you out in the future, can it?