ADNET Audio & Internet Advertising

People love free samples, and giving away freebies is a great way to promote a product or service without having to do the hard sell most of us try to avoid.

Make sure you are giving freebies to your target market – those who are likely to be interested in your product. When a customer purchases from you, give them a sample of another product.

Give the potential customer information on where they can find more of your product – a website where they can order. This can be on the sample packaging, business card, brochure, etc – just be sure it is something they can take with them.

Offer a coupon or limited time discount. The sooner you can get interested prospects using your product, the less likely they are to forget about you. You can create your own coupons cheaply using basic programs online, or you can have a printing company create coupons for you.

Try to get the contact information of people who try your samples and like your product. Generally, email is the easiest contact information to get. Let samplers know that you regularly offer discounts or coupons, and if they want to know about upcoming specials – they should give you their email address. Of course, be sure to follow through on your promise, giving prospects a reason to buy from you. You will need to assure them that you do not sell customer email lists and make sure you don’t if you want to progress in the marketplace.

If you give free samples from your website, people who sample your product can refer others to get your freebies – and potentially buy from you. This is a great way you can use free word-of-mouth advertising to your advantage.

If you provide a service or product where it is difficult to give away free samples, see if you can offer a free trial or offer a something free that will introduce customers to your products.  This way, you can introduce people to your products and your expertise without the expense of advertising, just your time.

With so much competition in the market, the buying process can sometimes feel overwhelming. Sometimes the way to gain a customer is to reach them first (before your competitors) or get them to like you better. Freebies can accomplish both – at the same time.