ADNET Audio & Internet Advertising

How often you check your email goes hand in hand with how often you reply to your email.

There is a notion that you should not reply to emails the moment you receive them but for me if I don’t respond at that time then it’s likely I will forget.

If a customer walks into your business do you simply ignore them (well we all know some businesses do) or do you acknowledge them and assist them? For me, email is the same as a walk-in and should be dealt with immediately.

If you don’t have time to do this then it is time to employ an assistant or outsource your IN box.

It cannot be stressed enough how important ALL customer contact is and for me an ignored email does not speak well of the business. Same as when I shop, if no-one talks to me I exit without purchasing and won’t bother to return.

If you receive an email for which you don’t know the answers, respond and tell the sender you will be in contact shortly. Diarise the promise and then act.

Too often people think that if they ignore a request or query which they don’t really want to handle then it will just go away. And go away it might, along with missed opportunities until one day no-one calls or emails and suddenly you have to close down.

Some people still invoke auto- replies but this “old” method doesn’t really wash in today’s world. It was created in the first instance by nerds who wanted to show off. You could still use this approach but only if you then follow through and answer the email personally within a short time frame.

Bottom line is “don’t ignore the digital door to your business”!

No other medium can match the Web when it comes to creating a user experience that is timely, compelling, and highly personalised. So there is simply no excuse for out of date or incorrect information

Website visitors are typically quick to identify sites that are stale or not user-friendly. Before you organise a deal with a new business you are considering working with, check out their website. It will tell you a lot about the business!

Whereas a couple of years ago simply having a Website was a sign of being a progressive organisation, today a site that is outdated or lacks polish can be perceived in a very negative manner. You will get out of your Website what you put into it.

Scrutinise your site as often as possible to make sure that it is presenting the image, content, accuracy, and recency that your customers and prospects expect. The costs associated with this effort are different from those of other marketing media, but the significance should not be underestimated.

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